Do Facebook Likes And Comments Slump In Summer?
Every summer, most businesses see activity slump as more people take off on vacation -- so any change in Facebook behavior most likely follows this pattern, right?
Every summer, most businesses see activity slump as more people take off on vacation — so any change in Facebook behavior most likely follows this pattern, right?
We get a kick out of the attention-getting attempt by Bangalore-based InRev Systems and Simplify 360 in trying to peg May 15 through August 1`of this year as showing an absolute decline in Facebook rather than an old familiar seasonal pattern.
Adjust the statistics to look melodramatic — among pre-existing fans of pages — likes appear to drop by five percent over the past six weeks, but comment rates have dropped by 30 percent in that same time period.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in