Do Facebook Likes And Comments Slump In Summer?

Every summer, most businesses see activity slump as more people take off on vacation -- so any change in Facebook behavior most likely follows this pattern, right?

Every summer, most businesses see activity slump as more people take off on vacation — so any change in Facebook behavior most likely follows this pattern, right?

We get a kick out of the attention-getting attempt by Bangalore-based InRev Systems and Simplify 360 in trying to peg May 15 through August 1`of this year as showing an absolute decline in Facebook rather than an old familiar seasonal pattern.

Adjust the statistics to look melodramatic — among pre-existing fans of pages — likes appear to drop by five percent over the past six weeks, but comment rates have dropped by 30 percent in that same time period. Now that’s on a per-fan basis.

Once you adjust for the growth in fans, comments per page only drops by five percent and likes go up by three percent.

Actually, average fan counts have gone up 18 percent in the past six weeks.

To allow you to better savor these findings, we’ve embedded a copy of InRev and Simplify 360’s slideshow below. Readers, let us know what you think about what’s really happened to likes and comments during the past six weeks.