Facebook Drives DKT International Campaigns In Brazil, Mozambique
The Facebook portion of a recent online ad campaign that ran in Brazil was so successful that the part of the budget initially allocated for portal banners was put exclusively into Facebook ads instead.
The Facebook portion of a recent online ad campaign that ran in Brazil was so successful that the part of the budget initially allocated for portal banners was put exclusively into Facebook ads instead.
MediaPost reported that in some 45 days, the length of the online ad campaign by DKT International — a nonprofit organization that promotes safe sex and AIDS/HIV prevention, aimed at men aged 18 to 25 — for Preservativos Prudence (Prudence Condoms) attracted some 30,000 Facebook likes.
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