Disney Interactive is launching a new original short film as part of a unique partnership with Google.
Starting today through Feb. 23, the 38-minute video, ‘Blank: A Vinylmation Love Story’ will be exclusively distributed on Google Play—on the Web and via the Google Play mobile and tablet apps.
Disney has made a push over the past several years to launch original video content on the Web that is inspired by existing company IP. For example, there was last year’s short-form series derived from the It’s a Small World ride.
But with Blank, Disney seems to be aiming for Oscar-short-film territory than just looking to roll out a couple of Webisodes.
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