After nearly a week of speculation, it appears the New York Times Company has ended the bidding war for the sale of About.com with Barry Diller's IAC/InteractiveCorp beating out an initial bid by Answers.com. IAC will pay $300 million for the once-potent question-and-answer site, which is roughly $30 million more than Answers.com's bid.
New York Times Company chairman Arthur Sulzberger Jr. called the site "a valuable component of our portfolio for the past seven years" while IAC CEO Greg Blatt noted that About.com
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