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The site has tremendous PR implications, as landing a link on the home page could be considered a “new media” equivalent of getting your client on the “Today” show or “Good Morning America.” Given its importance, of course there have been countless attempts to game the system, something the site takes very seriously.
At least one reporter is getting calls from PR firms regarding the RFP. Peter Kafka of Dow Jones‘ AllThingsD tells PRNewser, “I will say that I have had very ham-handed approaches by firms trying to do a media audit for the RFP. I’m happy to talk to firms who are trying to get the business (not sure it will help but that’s their problem). All they need to do is tell me that’s what they’re trying to do. But pretending otherwise is a bad call.”