Developed by Ex-Facebookers, Bucket Aims to Innovate Social Travel Planning

Enchanted Labs' Bucket, founded by ex-Facebook employees Julia Lam and John Sichi, assists in creating personalized trip plans using nothing more than text to create a visual “bucket” for your trip.

Let’s face it, planning travel is stressful. Posting a question on Facebook is probably the step. “Who’s been to Portland and what are your recs?” What if you could pool all of that info into one place?

Now you can.

Enchanted Labs’ Bucket, founded by ex-Facebook employees Julia Lam and John Sichi, assists in creating personalized trip plans using nothing more than text to create a visual “bucket” for your trip. It parses free form text from any source (online or friends) and any device, to create your own personalized trip plan. 

Currently, Bucket is available in beta to add from any text source (online or from friends) for recommendations in Northern California (Lake Tahoe to Yosemite National Park) with more areas coming soon.

Lam, co-founder and CEO, talked with SocialTimes about Bucket:

What we do is very unique. Never before have people taken text and made a visual experience. Millennials are a very visual generation who want their travel to be seamless. What we saw people do when they plan trips was open 20 different tabs on Google and copy and paste ideas that were personalized to them into a Word doc. The result was four or five different pages of all the things they wanted to do, but no good way to decide and go.

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Lam, who was named to PhoCusWright’s 35 under 35 for Travel on Aug. 13, and her team wanted to focus on millennial travel. They want “mobile experiences” and willing to pay more for an authentic experience, Lam said:

I wanted to make an impact. … Millennials rely on friend recommendations. They want to stay in people’s homes and are looking for personalized, localized experiences to suit their taste.

A Chrome extension is available that allows users to hit a button when they’re on a page of interest.

It will then open a separate tab, listing all the places it found, complete with reviews, photos, and information. Simply choose which places you want to add to your “bucket” (which is your destination). You can view your bucket as a gallery or map view, and you can share it with friends, if they want to add places, too.

Want to see Bucket in action?