How Cause-Related Social Marketing Drives Results for CPG Brands

Opinion: Cause-related marketing requires careful planning

When it comes to driving engagement on social media, auto brands just need to post stunning pictures of their latest models to roll off the production line and interactions pour in like a tsunami. However, not all brands enjoy the advantage of automotive eye candy, and most need to work hard to make their product sexy.

How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?

To uncover the answer, we took a look at the top-performing content from these sectors from the past three years.

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