Facebook Adds Daily Unique Reach Bidding Option

Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, daily unique reach.

DailyUniqueReach650Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, daily unique reach.

Reader Or Fialkov of Fialkov Digital shared the screenshot above, explaining that the new bidding option is CPM-based (cost per thousand impressions), and ads are served once per day, per targeted user.

Advertisers: Is this a helpful addition to your bidding choices?