Meet Mike. Mike is your customer, circa 2015.
Like his peers, Mike checks his smartphone throughout the day, every day. Mike has an opinion on your company, and will happily post his thoughts on social media.
Mike doesn’t pay much attention to your ads – they’re not authentic, after all – but will consult reviews and pay close attention to what his friends think when making a purchase.
And most importantly, Mike is loyal. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust, Mike will move somewhere else. You know: to your biggest competitor.
This visual from Reuven Gorsht takes a closer look at the customer of 2015.