Crowdstar Targets Female Gamers With “Top Girl”

Crowdstar's latest foray into mobile has the female gamer in mind as its major mobile-only title Top Girl. Crowdstar recently finished raising a round of funding from Intel Capital and Time Warner and is swiftly embracing mobile.

Crowdstar’s latest foray into mobile gaming has the female gamer in mind with “Top Girl”. Crowdstar recently finished raising a round of funding from Intel Capital and Time Warner and is swiftly embracing mobile. More after the jump.

Crowdstar’s latest title, Top Girl, combines the fun of shopping, fashion and modeling into one game but is disconnected from its fashionable gem on Facebook, It Girl. Top Girl gives players model avatars. Players climb the fashion social ladder, do modeling jobs and goto clubs. In addition, Top Girl players can flirt via a dating feature.

“While resource management games appear to be succeeding in mobile social gaming, we felt that a role-playing game- especially for females- would establish a new category and opportunity for CrowdStar,” said Blair Hamilton, Head of CrowdStar’s Mobile Studio. “We leveraged our success with It Girl, but designed the gameplay and economy from scratch, specifically for a mobile device. We don’t require Facebook or Facebook Connect to play Top Girl because we expect a different set of users to play this game.”

Crowdstar’s ambitions are bolstered by the fact that 50 percent of mobile social gamers are women who are under represented with current titles in the market. Top Girl is in the Apple App Store and can be accessed for download here.