Consumerist took its sweet time polling its readers to finally award Countrywide Home Loans the Golden Poo for being the Worst Company in America.
What’s clear here besides Consumerist’s role as a steam valve for angry shoppers, is the amazing traffic you can garner by going negative. In 67 rounds of voting over 5 months, we’re sure the blog–part of Nick Denton’s Gawker Media stable–easy cleared 7-figure pageviews (about 30,000 for the final post so far, and exposure on the front page of Digg).
After the two finalists were revealed, PRNewser reached out to Editor Ben Popkin to get his thoughts on the foul honor. We heard back tonight: “The Golden Lucky Shit means…once your name is smeared all over the internet, you’ll never get the stain out.”