Condé Nast's Answer to Programmatic Buying
Segmenting product taps vast subscriber database
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.
The new product, called Condé Nast Catalyst: Audience by Design, is an attempt to match the company’s audiences with brand advertisers to reach consumer types like high-spending moms and highly social singles who aren’t expressly targeted by Condé Nast’s 27 sites.
While audience segmentation by publishers isn’t new, Condé Nast says its segments are distinctive in their level of sophistication. Working
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in