Condé Nast Looks to Break Out of Publishing's Digital Doldrums
New content management system to help titles do more with less
Last fall, Condé Nast finally gave its publishers control over ad sales for their own websites, something they'd been waiting on for a long time. Now, the company is about to fulfill a similar promise for its editorial side.
A couple of years after the prestige publisher started launching companion websites for its magazines, it’s preparing to roll out a new online publishing system across its titles, including Vogue, Lucky, and GQ.
“We’re going to hand more creative control back to the magazine staff,” Joe Simon, the company’s chief technology officer, told Adweek.
The adoption of the new system, Adobe Day’s CQ5, is expected to speed up the process of updating the websites, allowing them to publish more digital-only content, and more easily.
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