Complaints Rise Against Video Ad Nets
NEW YORK As brands pump more dollars into Web video, complaints are being filed against video ad networks over dubious practices.
Industry observers said that some networks deceptively pump up their ad impression numbers by running video units that start automatically when users visit a site — sometimes below the fold — making it unlikely that viewers would actually see the ads.
For example, at deadline last week, video ads for brands like Snickers, Sprite, BMW and Mass Mutual were running at the very bottom of Puff.com
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