When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right?
OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers, as it looks to seriously dial up its Web video output.
This week marks the debut of the CNBC Digital Workshop, an in-house production studio designed to crank out Web originals for CNBC.com and partners like Yahoo. Among the projects in development are Chew & Brew, a weekly cooking show hosted by CNBC reporter Jane Wells that’s focused on guy-skewing concoctions like bacon tacos and beer milkshakes, and The Puppets Can Hear You, featuring puppets reciting tweets from the popular Wall Street Twitter feed @GSElevator, which mocks the sometimes out-of-touch traders at Goldman Sachs.
CNBC is clearly going lighter and broader with some of its digital fare, as it attempts to move past simply repurposed TV clips.
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