Before they went viral on social media sites, Lil Bub and Hamilton the Hipster Cat were rescued from shelters and placed in loving, tech-savvy homes.
On June 2, CMT One Country teamed up with Sheba to reward hard-working volunteers at the Nashville Cat Rescue with a rooftop party and a concert by “American Idol” star Janelle Arthur at the Aerial Penthouse in Nashville, TN.
Anthony Barton, SVP of integrated marketing for CMT, and Lucia Folk, senior director of public affairs for CMT, described the lavish affair as a “cat’s paradise” with a giant bird cage, cat food candelabras, and pictures of adoptable cats in gold frames.
While there was no official spokescat presiding over the event — the only warm fuzzies were those shared between the country singer and the unsung heroes who help save cats from the pound — Folk and Barton said that the partnership with Sheba was a good fit for CMT’s volunteer initiative, CMT One Country.
Sheba’s marketing strategy is all about feeding cat lovers’ philanthropic passions. Many country music lovers, it turns out, are charitable people who also love cats.
Adoption was just the beginning for a few now-famous cats. PETA hired Lil Bub as a spokescat and newcomer Hamilton the Hipster Cat is reportedly working on a t-shirt deal with Urban Outfitters. Grumpy Cat, whose owners also own her mother, is going to Hollywood.
Will these homeless cats from Nashville find good homes and go on to internet fame or will they be meowing a sad country song all alone? It’s hard to say for sure, but the CMT team said they saw attendees walking away with pictures of the cats in hand.
To find a cat to adopt (or at least a good cat picture to caption), check out Nashville Cat Rescue’s Pet Finder website.