Chili’s, Scoops, Texas Roadhouse and more among this week’s Most Talked About restaurant and cafe pages

Chili’s Grill & Bar is one of this week’s top gaining pages in the People Talking About This metric.

The top 10 pages gaining People Talking About This saw increases between about 7,910 and 176,855 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

#NamePeople Talking AboutDaily GrowthWeekly Growth 
1   Scoops231,050+18,288+176,855
2   Chili’s Grill & Bar178,650+4,788+78,932
3   Texas Roadhouse53,497-249+35,714
4   Olive Garden Italian Rest…61,432+7,302+15,512
5   Cracker Barrel Old Countr…51,828-817+14,938
6   Nhà Hàng Hương Sen27,092+5,383+14,105
7   美食情報粉絲團 food Info33,525-1,240+12,187
8   大台北美食同好會15,485+1,830+9,940
9   Al Tazaj9,364+264+8,764
10   BonChon Chicken Philippines11,978+159+7,910

A shocker at No. 1 on the list is a small ice cream shop named Scoops located in Lake Havasu City, Ariz. Looking at number of engagements on individual page posts, the PTAT total seems inflated. It’s possible that some of the photos were re-shared by accounts that aren’t publicly visible. It is also possible that the page published an incredibly engaging targeted post only visible to people in Arizona (a coupon for example). There is a huge discrepancy between PTAT and new likes which hasn’t even broken over 30 a day, so this may be a bug on Facebook’s end.

[UPDATE 8/24/2012: Scoops has contacted us about its page’s success. We missed it originally, but they saw their PTAT skyrocket due to a post going viral with more than 500k likes, 20K shares and 24K comments. Originally published on Aug. 4, the post saw large engagement much later than when it was originally posted. We would like to apologize to Scoops for the misunderstanding.]

The second Most Talked About page this week is Chili’s Grill and Bar. Appearing to have a regular post schedule, the page takes advantage of Timeline with enticing images of their food, similar to what visitors would see on a menu in the restaurant. The graph of the page suggest fluctuating engagement levels, with a boost at the beginning of a week.

This increase occurs often and could be due to how they chose to market a weekly offer. This week the page has used Facebook Offers to send a coupon for free chips and queso. This offer boasts much larger engagement than another coupon for a free appetizer or dessert. This coupon is redeemed by clicking a link which sends users to another tab on the page, requiring users to Like Chili’s first. The Facebook Offer is a more lightweight way for users to claim deals, while the latter seems like a way for Chili’s to entice prospective fans to Like the page.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.