Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals across North America, will start a new online campaign called 100 Million Miracles. The social media campaign will officially begin at the Give Back Hollywood launch party and beauty retreat on Saturday, June 4, 2011.
The 100 Million Miracles program is an effort to use social media platforms to raise $100 million to benefit the more than 17 million children and families that the charity supports each year. Children’s Miracle Network Hospitals anticipates that its supporters – both individuals and corporations – will use their social media channels to spread the word to support children’s hospitals across North America.
The Give Back Hollywood Foundation is hosting the “Give Back Hollywood Pledge” launch party and beauty retreat to encourage celebrities to pledge to use their social media outreach to support Children’s Miracle Network Hospitals, among other charities. Tianna, a 17-year-old Children’s Hospital of Los Angeles patient with rare Churg-Strauss Syndrome, and Tommy, a 13-year-old Children’s Hospital of Orange County patient with acute lymphatic leukemia, will attend the charitable cause to share their stories of overcoming medical obstacles through treatments at Children’s Miracle Network Hospitals. Tianna and Tommy will be accompanied by celebrities and will be honored with a red carpet moment.
“As the largest children’s hospital charity, treating one in nine kids in North America, we have the privilege of helping to save the lives of millions of children,” said John Lauck, president and CEO of Children’s Miracle Network Hospitals. “Through the gracious support of Delta Air Lines and the Give Back Hollywood Foundation, we hope to broadly share this cause through social media to create more miracles in our local communities.”
As the corporate launch partner of the 100 Million Miracles campaign, Delta Air Lines will communicate the program to its more than 30,000,000 SkyMiles members. Delta Air Lines’ initiatives include giving 1,000 SkyMiles to everyone that donates $50 or more (up to 5,000 dollars). The airline will also offer a weekly sweepstakes for anyone to enter for a $10 fee with one winner per week receiving 50,000 SkyMiles. Additionally, 10 percent of the cost of all new Delta SkyClub memberships purchased during June will be donated to Children’s Miracle Network Hospitals. All fundraising dollars will be donated to Children’s Miracle Network Hospitals through the 100 Million Miracles program. Additionally, Delta Air Lines will feature the 100 Million Miracles program by offering as a free in-flight site, no Wi-Fi purchase necessary. All information about Delta Air Lines’ support of the program is available at Delta Airlines.
“Delta Air Lines is proud to donate 1.2 million miles to the 100 Million Miracles campaign,” said Greg Kennedy, vice president of Airport Customer Service and Delta’s executive sponsor of Children’s Miracle Network Hospitals. “We are committed to supporting Children’s Miracle Network Hospitals through this innovative and exciting new initiative.”
Individuals can help by using their social platforms to share the message of this program and to drive donations to 100 Million Miracles. This campaign is a great example of using social media to help other people in need. You can help, too, by tweeting and sharing this post.