Chicagoland Toyota Dealers are giving local fans of their Facebook page a chance to win a new Toyota Prius at the upcoming Chicago Auto Show. Anyone hoping to have a shot at the free car can enter through the Prius Giveaway tab on the Chicagoland Toyota Dealers fan page.
The contest, of course, is also a way for the dealers to connect with local users — potential car purchasers — on Facebook.
The giveaway is being run through an application built into the newly-launched page, and entrants must become fans of the Chicagoland Toyota Dealers page to become eligible to win. The rules state that the winner must be a resident of certain counties in Illinois and Indiana so the field of potential winners is fairly limited.
The app is fairly straightforward, with entrants only needing to enter some personal information as well as whether or not they intend to buy a car within the next 6 months. Inviting friends to take part in the contest increases an entrants’ chance to win, as well as giving the dealers more leads on potential customers.The contest will probably also benefit from the popularity of the Prius on Facebook; the fan page for the car currently has close to 49,000 fans, as well as some popular interactive elements.
Since the winner must be local to the 30 dealers that make up the group, the contest could end up generating some valuable information on residents of the area that are looking to purchase a car in the near future. Getting leads is always a priority for auto dealerships, and this application appears to be a powerful tool to target a very specialized demographic and collect information that could translate into future sales.
The Chicagoland Dealers will be drawing the names of 10 semi-finalists one at a time building up to the Chicago Auto Show. Those semi-finalists will be invited to the 102nd Chicago Auto Show and given an envelope; the winner’s envelope will contain a picture of the car.