CEO Bob Iger says Disney will Retool Disney.com
Iger spoke during the All Things Digital conference in Rancho Palos Verdies and mentioned that Disney is known for its “brand attributes” and is really the “only truly global entertainment brand.” Obviously, the relaunch of the website makes sense.
The omnipresent Walt Disney Co. plans to rebuild its seemly outdated Disney.com website. The plans include making movies, television shows and games directly available to consumers according to Disney President and Chief Executive Robert A. Iger.
The LA times reported that Iger said the platform will be redefined as an “uber-network” where entertainment would be offered by way of subscription, pay-per-view or supported with advertising. The “new” website will arrive within a year.
Iger spoke during the All Things Digital conference in Rancho Palos Verdies and mentioned that Disney is known for its “brand attributes” and is really the “only truly global entertainment brand.”
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