The omnipresent Walt Disney Co. plans to rebuild its seemly outdated Disney.com website. The plans include making movies, television shows and games directly available to consumers according to Disney President and Chief Executive Robert A. Iger.
The LA times reported that Iger said the platform will be redefined as an “uber-network” where entertainment would be offered by way of subscription, pay-per-view or supported with advertising. The “new” website will arrive within a year.
Iger spoke during the All Things Digital conference in Rancho Palos Verdies and mentioned that Disney is known for its “brand attributes” and is really the “only truly global entertainment brand.” Obviously, the relaunch of the website makes sense.
Of late, Disney has been a promotional site for the company’s film, television and music. It looks like Disney is thinking more in terms of Netflix, Amazon and iTunes. But Iger reflected on Pirates of the Caribbean franchise bringing in $700 million in global box-office receipts in little over two weeks. He doesn’t see digital platforms doing that yet.
We mustn’t forget the portable devices that include another opportunity to reach consumers around the world. According to LA Times, Iger estimated that some 450 million smartphones and tablets will be sold this year. Definitely, another avenue to monetize Disney’s movies, TV shows and games.
Iger talked about one major hurdle in selling digital products and that is the lack of space on the computer or hard drives. Perhaps, a digital locker would solve the problem, which is vital for a company, like Disney, that sells TV shows and movies.
Which brings in Apple Chief Executive Steve Jobs expected announcement of the cloud service on Monday in San Francisco. Jobs is Disney’s largest individual shareholder.