Celltick Fills Idle Screen for Dialog

Active content marketing pioneer Celltick has gotten the job of managing the Zero77 LIVE interactive mobile service for Sri Lankan mobile carrier Dialog, Cellular-news reports.

Under the deal, Celltick’s LiveScreen Media powers the Zero77 LIVE service and delivers targeted content and ads to a subscriber’s “idle” cell phone screen. Cellular-news describes the process as turning the idle screens “into a network of synchronized interactive billboards.”

Celltick is also managing the editorial content, programming, content partnerships and advertising for the Dialog service.