CBS News Producer Leaving To Run PR For Tech Startup Polyvore

JYuille.jpgJen Yuille, political producer for Katie Couric for the past three years, is “leaving CBS News and joining a Silicon Valley startup, Polyvore, a social shopping site led by Google and Yahoo veterans,” reports Politico’s Mike Allen.

Yuille will join as head of marketing communications and public affairs, effective June 21, 2010. She joined move to CBS from MSNBC/NBC in October 2007.

UPDATE: After the jump, the internal memo from Polyvore CEO Sukhinder Singh Cassidy announcing the news.

Dear Friends:

Today I’m delighted to share with you a new addition to the Polyvore team – Jennifer Yuille, who will be joining us as Head of Marketing Communications and Public Affairs, effective June 21, 2010. Jennifer’s incredible track record in consumer media makes her an ideal choice to help drive Polyvore’s awareness and growth as the leading global fashion community site on the web. We’re looking forward to having her join our management team here.

Below you can find more details regarding Jennifer’s appointment to Polyvore. We wanted to reach out to you personally to let you know about this development ahead of time; please don’t hesitate to contact me or Jennifer ( if you have any further questions about her role or the company.

Sukhinder Singh Cassidy


Polyvore, Inc.

Polyvore, the web’s largest social shopping community, announced the addition of Jennifer Yuille as Head of Marketing Communications and Public Affairs. In this newly created position, Yuille will be responsible for the company’s external and internal communications. Reporting directly to Polyvore Chief Executive Officer Sukhinder Singh Cassidy, she will also play a key role in developing and executing Polyvore’s marketing and branding strategies. Yuille will begin on June 21 and will split her time between New York City and Polyvore’s Silicon Valley headquarters. Yuille joins Polyvore from the CBS Evening News where she was an Emmy-nominated and award winning producer, spearheading interviews ranging from Katie Couric’s award-winning series with former Vice Presidential candidate Sarah Palin to this year’s Super Bowl pre-game segment with New Orleans Saints Quarterback Drew Brees.

“Jennifer Yuille has excelled in the challenging, fast paced environment of the news business,” said Polyvore CEO Sukhinder Singh Cassidy. “Her solid judgment, fresh ideas and creative approach to driving the news make her an ideal choice to execute Polyvore’s communications and branding strategies. I look forward to working with her as we take Polyvore to next new and exciting chapter.”

“Polyvore is at the forefront of both the high tech and fashion worlds. The site’s unique and cutting-edge technology empowers millions of users around the globe to set styles and define trends,” Yuille said. “I look forward to joining a stellar team and contribute to a company that’s growing at extraordinary pace.”

The largest social shopping site in the world, Polyvore is redefining how people experience, create and share fashion on the internet. Polyvore’s easy-to-use virtual styling tool lets users mix and match products from any online store to create their own fashion collections called “sets.” With over 6 million unique visitors and 140 million pageviews per month, Polyvores global community consists of trendsetters, shoppers and stylists who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. Members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore’s reach by an additional 22 million impressions per month. Polyvore is backed by leading venture capital firms Benchmark Capital and Matrix Partners and consists of technology industry veterans from Google and Yahoo.

In the fall of 2007, Yuille joined the CBS Evening News with Katie Couric. Working directly with Anchor and Managing Editor Katie Couric and Executive Producer Rick Kaplan, Yuille helped guide the flagship newscasts coverage of the 2008 Presidential election. She received an Emmy Award nomination for the political series Campaign Questions. During her three years at CBS, Yuille booked exclusive interviews and produced stories with political leaders, sports stars and entertainment figures for CBS News outlets such as 60 Minutes, the CBS Evening News with Katie Couric, the Early Show and CBS Sunday Morning. She won two Alfred I. duPont Awards in 2009.

Ms. Yuille started her journalism career at CNN as an assistant. After covering the 2000 Florida recount, the network sent her to Washington, D.C. where Yuille was promoted to White House producer. Yuille joined NBC Universal in 2006 where she produced political pieces and segments for the Today Show and MSNBC. A graduate of the University of Michigan in Ann Arbor, she majored in Communications and Japanese.