Carmichael Lynch Spong has added four Newell Rubbermaid Home & Family brands to its list of clients: Rubbermaid, Levolor, Kirsch, and Amerock. The firm has been selected as the brands’ domestic agency, working on brand positioning through digital and social initiatives as well as other PR efforts. Sales for Newell Rubbermaid in 2009 were $5.6 billion with the company’s Home & Family group generating $2.4 billion.
CLS has worked with Newell Rubbermaid’s cookware and culinary brand, Calphalon, since 2009. Carmichael Lynch has also been named domestic advertising agency for seven Newell Rubbermaid brands.