Zappar and Hybrid Apparel have teamed up a partnership that will bring tee shirt designs to life, simply by looking at them through an iPhone, iPad or Android device. Is this pioneering the future of fashion?
Zapparel launched exclusively at the International Fashion Expo, MAGIC in Las Vegas this week where an initial range of 20 different tee shirts will be showcased.
In a joint development between Zappar and Hybrid Apparel, Zapparel bridges the gap between the physical and the digital. The technology takes the lead by introducing a whole new way of thinking about clothing, making them entertainment channels in their own right.
The Zappar App technology allows users a fun way to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android phone at any Zapparel tee-shirt. The Zappar app doesn’t cost anything; it is free to download from iTunes or Android Market Place.
“The concept of bringing our clothing range to life with Zappar’s pioneering technology is so exciting, and introduces a whole new dimension to the fashion industry,” Jarrod and Gavin Dogan, owners of Hybrid Apparel commented on the new app.
“We are thrilled to be working with Hybrid Apparel and furthering the Zappar brand into new realms of possibility. By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand,” added Caspar Thykier, Managing Director for Zappar.
Eventually, more and more products and brands will be introduced to Zappar’s augmented technology. Last week, I mentioned zapping videogame characters, story book characters and other 3D objects to life with the Zappar app. What about brand food? How about zapping an Oscar Meyer Hot Dog? That could be interesting.