Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day, reveals a new study.
A January 2015 survey from Forum Research found that 59 percent of Canadians have a Facebook account, compared to 30 percent who use LinkedIn, 25 percent who have a Twitter profile and 16 percent on Instagram.
While Facebook dominates all age demographics, Twitter also beats Instagram across all ages, including the key 18-34 group, in Canada.
47 percent of respondents use Facebook more than once each day, compared to 27 percent for Instagram, 23 percent for Twitter and 6 percent for LinkedIn.
eMarketer estimates that almost twenty million people across all age groups will use social networks in Canada by the end of this year – 18.5 million on Facebook and 6.8 million on Twitter.