CafeMom Launches Site Targeting Hispanic Mothers

CafeMom, the social networking site for mothers, is launching a site specifically aimed at Hispanic mothers. The still unnamed network will  be run by former People en Español publisher Lucia Ballas-Traynor.

According to the press release announcing the endeavor, CafeMom research shows that 92 percent of Hispanic moms don’t feel there’s a website that caters to them. And 79 percent of moms who responded (the release says that both English-and Spanish-speaking moms were surveyed by a “third-party vendor” but no other specifics are given) said they would like to network more with other Hispanic moms.

NBCUniversal recently announced the launch of Hispanics at NBCU for custom marketing initiatives and, AllThingsD points out, iVillage also reaches the larger women’s category. Discovery Communications also recently launched a new standalone blog, Parentables, that focuses on moms. It’s not directly tied to its programming — Discovery airs shows like 19 Kids and Counting — but rather has a growing number of bloggers that will eventually total 30. CafeMom decided to go it alone with their own project rather than go through an acquisition or partnership process.

The site will be launched in the coming months. CafeMoms also announced a new deals program along with its new Hispanic site.