[Marty Van Ness, 18-year veteran of the Turkey Talkline, now with laptop]
For the last 29 years, Butterball and Edelman have worked together to talk turkey to the American public, and this is our third time covering the evergreen pitch. This year, a Facebook Fan page and Twitter feed helps the talk-line ladies connect with nervous and budget-conscious cooks, while those with questions on more complicated topics such as the mythical Turducken and safety hazards of deep frying are encouraged to place a call.
More than 100,000 questions will be answered this season by more than 50 helpline experts. We haven’t gotten our greasy hands on the impression numbers yet, though Google News indicates the brand has been mentioned and featured some 767 times in the past month.
Related (2008): Edelman’s Butterball Turkey Talk 2.0