Later today, Buddy Media will announce several improvements that it has made to its Facebook Page management system Buddy Media Platform’s Publisher tool. Admins using the system can now see a combined stream of posts and comments to all the Pages they control, sort the stream by many parameters, and also publish to all these Pages simultaneously.
The system also now better supports multiple admins, with a view of all posts flagged by any admin, and a history of all flags and admin actions. These changes indicate that brands are now frequently represented by multiple Pages, single managers are controlling multiple Pages, and some Pages require entire teams to manage them.
In June, Buddy Media released +Global which allows companies to show localized versions of its main Facebook Page instead of creating separate local instances. When we spoke to founder and CEO Mike Lazerow in July, he said the company’s revenue is growing 50% quarter over quarter. Investors have taken not of the growth, with Institutional Venture Partners leading a round last month which raised $23 million for Buddy Media to expand its management offerings for Open Graph sites, Twitter, and YouTube.
Buddy Media Platform’s revamped Publisher reduces the friction of managing multiple Pages. The consolidated stream multi-Page cross-posting eliminates the need to switch back and forth between Pages. Filters and labels created for one Page can now be instantly applied to any Page. Admins can sort the stream by posts with most Likes to find especially popular user posts, or determine what kinds of content they’ve posted has received the best response.
To reduce the likelihood of mistakes and conflicts from multiple managers bulk-moderating content at the same time, Buddy Media has switched to a sequential moderation system where admins handle one post or comment at a time.
The new moderation history systems makes it more efficient for multiple admins to manage one Page. One manager can read the stream and flag any important posts which can be left in the flagged view or assigned to other admins, reducing time wasted by having many admins reading through the same acceptable content. Flags can be accompanied with notes about the content such as “Check with the product team if this claim is accurate, delete if it isn’t”.
Admins can see what moderation actions other admins have taken, which is useful for training new managers, or knowing if someone deleted a post without having to scan the entire wall to make sure it isn’t there. Other improvements include a refined user interface, and a faster, scalable, non-relational data storage system using NoSQL built on MongoDB.
Evolution of Page Management
Page management was once just a small task assigned to someone on a company’s marketing team. Companies have built more Pages that can receive thousands of posts and comments an hour, and the management role has grown to a full-time position or even one handled by an entire team. Buddy Media’s VP of Engineering Patrick Stokes explains that “the majority of our clients do represent multiple brands and thus multiple pages and need a consolidated place in which they can assign a team of moderators and community managers to watch their pages.” By creating tools which facilitate this shift, Buddy Media is positioning itself for long-term success in the industry.