Buddy Media Brings Facebook Expertise To Europe

Buddy Media is setting up shop across the pond, opening the doors to its European headquarters in London and naming a management team for the region.

Facebook page creation and ad developer Buddy Media is setting up shop across the pond, opening the doors to its European headquarters in London and naming a management team for the region.

Former comScore Europe vice president and commercial director Luca Benini will join the company as managing director, Europe, Aug. 1, responsible for management and business growth in the region.

And Erinn Marzo, who has been with Buddy Media since its first year in existence, was named vice president of international sales, tasked with focusing on strategic accounts and collaborating with Fortune 500 brands on long-term strategies.

Benini said in a press release:

Buddy Media has already been working with many clients on a global scale, and officially establishing our European presence will enable us to further accelerate our growth. I’m looking forward to leading Buddy Media’s European headquarters as we continue to service the intense demand being generated from brands for true global enterprise social media technology solutions.

And Buddy Media founder and chief executive officer Michael Lazerow added:

As Buddy Media continues our rapid global expansion plans, Luca’s experience growing comScore from a relatively new player in Europe to an established brand makes him a valuable addition to our company. Combined with Erinn Marzo’s years of experience in the industry and with Buddy Media, we have a leadership team in place whose expertise is second to none.

Readers, do you see the beginning of a trend in which more Facebook advertising and marketing outfits will establish offices in Europe?