British Open Boosts PGA.com
The 59-year-old Tom Watson may have fallen just short in his bid for a huge upset victory at the 138th Open Championship, but PGA.com posted increases of 44% in page views and 48% in daily unique visitors compared with last year’s British Open.
Totals for PGA.com’s four-day coverage of the tournament were 85 million page views and 624,000 daily unique visitors. And second-round coverage Friday set single-day British Open records for daily unique visitors with 893,500 and page views with 32 million.
PGA.com
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