Brighter Option's user acquisition solution boosts dev's users 60 percent
It’s a well known fact the cost of user acquisition on Facebook can be a serious challenge to mid-market and independent social game developers.
High cost per install (CPI) on new games typically means that user acquisition campaigns are reserved for big developers already dominant in the market, or well funded startups like Outplay Entertainment that are coming in with a war chest of money specifically for marketing. According to one estimate from advertising service provider AdParlor,
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