Brides.com 'Grooms' Traffic With Contest
Brides.com on Jan. 12 will launch its first ever search for the Groom of the Year, a contest that invites soon-to-be-wed guys to prove their husband-worthiness to the site’s audience.
The Condé Nast-owned property has tapped a panel of expert judges to review all entries and select 16 finalists from four different regions of the country based on where the grooms are from (North, South, East and West). Then starting on Mar. 2–to coincide with the NCAA men’s basketball tournament–Brides.com
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