Break Media, Toyota Create Branded Web Series
Break Media continues to crank out branded entertainment Web series—this time as part of a partnership with Toyota.
The guy-fixated media company has rolled out Standup Stories, My First Ride—a Web series featuring six standup comics talking about their first cars. The original series features standup footage that was filmed before a live at the Improv comedy club in Hollywood.
My First Ride was produced in conjunction with Break’s in-house Creative Lab team and Toyota’s agency Saatchi & Saatchi.
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