Brands Increasing Mobile Advertising in 2011
Nearly every brand is planning on spending more on mobile advertising this year. However, most brands are still not sure that mobile advertising is all that great.
According to a new survey conducted by the Association of National Advertisers, in conjunction with the Mobile Marketing Association, a whopping 88 percent of advertisers plan to be active in mobile in 2011—up from 62 percent last year. Three quarters of brands plan to significantly increase their mobile ad spending.
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