Just when you thought your selfies were safe from advertisements, along comes another sponsored ad format.
Earlier this month, Snapchat began rolling out animated filters (like a twinkling wreath of holiday lights) that move across the screen when users take a photo or video. Now, the platform is opening up animated filters for advertisers that enable users to snap and share moving graphics.
Dunkin’ Donuts is the first advertiser to buy a so-called sponsored animated filter to celebrate the winter solstice tomorrow—the darkest day of the year.
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