Boost Mobile Scores 1.5 Million Hits With Contest
A combination of cell phones, cars, and a contest yielded gold for Boost Mobile and mobile community provider AirG. They received 1.5 million contest entries for an ad campaign with West Coast Customs, a car customization company.
For those of you who don’t know, Boost Mobile is an MVNO (Mobile Virtual Network Operator), a small carrier that operates by renting bandwidth from a big carrier, in this case Sprint Nextel. Other examples of MVNOs include Helio, Virgin Mobile, Amp’d, Disney Mobile, and the now-defunct Mobile ESPN.
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