BMW Gives “Moving Book” a Whole New Meaning

I’m sure you’ve read books before that have moved you, but have you ever read one that moved itself?

The video above was made by SagMeister, a designer. They were hired by BMW to create a book about the history of the company. The rectangular box toy see driving on the sidewalk is that book, and it also an RC car.  Each book also has a unique cover, and they’re from a limited production run of 1,500 copies. You can watch this video on Youtube for more back ground details.

As ebooks take up more of the book market, publishers are going to have to find new ways to mak collectible books that people will want to buy. This concept is probably a little on the expensive side, but I think it could sell well if repeated. It might seem silly, but being able to drive around a book about cars would likely appeal to collectors. I definitely want one.