BlackBerry Messenger Debuts Slate of Ad Products

Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Waterloo, Ont.-based BlackBerry is starting to sell sponsored content on brand channels inside the mobile app. Brands like Rolling Stone, Disney and MarketWatch post content to Messenger for subscribers to follow. Additionally, brands can buy sponsored positions called Featured Placements to promote their channels, and there will be sponsored posts like there are on Facebook within the brands’ content feeds.

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