Betabrand's Latest Stunt: The Poop Emoji Shirt
Way back in May of 2014, we spoke to the head of advertising for Betabrand, a company known for earning attention via its ridiculous marketing strategies like, say, posting a bunch of crotch shots on Facebook to sell products.
Its latest stunt has earned coverage on — to name a few — Gizmodo, The Huffington Post, The New York Daily News…the list goes on.
What’s the key? Clickbait. We suppose that someone has shelled out $88 for said shirt, which even has a funding deadline(!).
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