Which Social Network is Right for Your Business? [INFOGRAPHIC]

So you want to market your business on social media? Smart move. Now, here’s the million dollar question: how do you figure out which social network is right for you, and your brand?

Twitter, for example, is typically best suited for retailers, non-profits, mass media and educational institutions, and lends itself to businesses with strong branding and plenty of high quality images and original content.

Instagram, meanwhile, is also beneficial for retailers and mass media brands, but as an image-only platform your success on the channel is largely (and often entirely) determined by the strength of your visuals.

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