New York-based startup Pressto, Inc. has launched its newest app, Being, on iOS. The app allows users to browse Instagram from the perspective of another user, like a celebrity.
With Being, users can browse trending Instagram accounts, can search for specific Instagram users and can browse users in lists like ‘presidential candidates,’ ‘pop stars’ and ‘techies,’ as examples.
Once users select an account, the app replicates the account’s ‘following’ feed so users can view the public content the selected user would currently see if they opened Instagram. For instance, users can select Hillary Clinton, and view public content from the 68 users the presidential candidate is currently following.
In a blog post, Adam Mashaal, founder of Being, said:
Once built, my team and I took the app for a test run by seeing what Instagram looked like from the perspective of some of our favorite celebrities and brands. The first user we loaded was Taylor Swift … The feeling I got when her feed first loaded was indescribable. Scrolling through her feed and seeing posts from her friends and her favorite brands (all 83 of them, compared to the 66 million people that follow her), it felt like we were connecting with this larger-than-life pop star on a personal level.
We quickly realized the same feeling of connection applied when viewing Instagram from just about anyone’s perspective.
While Being can be used without logging into Instagram, users can also connect their Instagram account to the app to like posts or follow users they discover on other users’ feeds.
Being is available to download for free on the iTunes App Store.