Bees and Pollen: What Games Can Learn From Social Insects

[Editor’s Note: This story was a recap of an interview InsideSocialGames.com had with Alan Avidan, Executive Director of Business Development at Bees and Pollen occurred on June 6,2013, during Day 1 of the Inside Social Apps Conference in San Francisco.]

Alan Avidan of Bees and Pollen is working on a new type of game play: predictive personalization. The idea stems from the fact that many players get frustrated when they get stuck. For beginners this might mean not clearing level one, where as for more experienced players, the breaking point might occur when they can no longer unlock certain features without using the virtual store.

Using predictive analytics, which taps into the Facebook social graph, geographical demographics and game behavioral metrics, Avidan and his team have identified the pressure points of where players get stuck when playing a game.