The Barry White Estate and the PentÃ© Group of Montreal announced today they’ve licensed Barry White’s music and images for iPhone and social media applications. Best known for their collaborations with entertainment personalities Akon and Bob Marley, PentÃ© has now partnered with the estate of Barry White in an effort to create a web presence for the legendary voice of romance.
PentÃ© Group is a leading developer of celebrity applications for mobile devices and social media websites. Under the partnership, PentÃ© will develop a series of mobile and social applications for digital platforms, starting with Facebook and iPhone aps. According to the press release, “The applications will reflect Barry White’s unique personality while leveraging his voice and music to create both novelty and fan-driven applications.”
PentÃ© Group has timed the release of the Barry White applications with Valentine’s day, hoping to create romantic buzz across the blogosphere.