Amanda Cosco

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Will Google+ TV Ads Be a Gamechanger for Social Networks?

Performance Marketing

Google is vamping up its marketing, promoting itself as the preferred network of choice.

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Teens Using Social Media to Coordinate Vandalism

Performance Marketing

Out of all of the potential uses of social media, this one reveals the dark side of digital communications.

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Man Uses Google+ to Reunite Firefighter With Camera Lost at Sea

Performance Marketing

Miraculous things can Happen on Social Media

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Rewarding Bad Behaviour: Kansas Teen Gains 10,000 Followers for Bashing the Governor on Twitter

Performance Marketing

Teenager Emma Sullivan pokes fun at Kansas Governor on Twitter and HE ends up apologizing... wait—what?

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8 Statements From #OWS Movement in 140 Characters or Less

Performance Marketing

The #Occupy movement may have been ousted from parks, universities and churchyards, but it’s certainly taking up its share of digital space. All over the wireless airwaves, citizens are testing out their [...]

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How Yellow Pages is Leveraging Social to Stay Relevant

Performance Marketing

I grew up in the nineties, the dawn of digital culture. For me—and for many others born in the late eighties and early nineties— the Yellow Pages brand was irrelevant; [...]

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Demystifying Social Media: Three Key Takeaways from the Success of Nonprofits on Facebook

Performance Marketing

What we can learn from the sector that generates the most online buzz

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How to use Facebook to Target Your Dream Job

Performance Marketing

Facebook is an untapped professional resource for finding career opportunities and for branding yourself for the job of your dreams.

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Facebook used for Crisis Intervention: New Media, New Potentials

Performance Marketing

This week, Florida police officers used Facebook as a tool for crisis intervention, preventing what could have been a deadly situation.

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Hashtag to Watch: #TweetThePress

Performance Marketing

If you live half your life on Twitter (like me) then you’ve likely seen this hashtag floating around: #TweetThePress. Where did it start? What does it mean? And why are [...]