Badoo, the UK founded social network focused on meeting new people, has announced it reached 150 million registered users of the weekend, and they have 35 million active users per month globally. That’s a big number, and Badoo being an international social network, this could mean the network could have a lot more room to grow if it catches on in a bigger way here in the United States.
Badoo launched in the US only a few months ago in March, and has acquired 8 million users. The buzz isn’t huge yet, but it seems as if Badoo is starting to make its presence known. In the US, Badoo actually gets more registrations on mobile than web, which could mean that it serves the iOS and Android markets. This makes sense for a network that encourages people meeting other new people — it’s something a person would want to do discreetly on their own personal phone, and phones have typically been a hotbed for dating and hook-up apps.
The good news comes soon after Badoo hired Benjamin Ling, a former Google executive, as their Chief Operating Officer. Along with other personnel hires, Badoo has evolved since the last time we analyzed Badoo as a social network or dating site. We asked the question of whether Badoo’s features really constitute a social network or whether it was a glorified dating hub, but since that time the site has evolved into a dating social network, without a doubt.