5 Ways to Maximize Your Video Strategy on Facebook

Opinion: Advertisers need to build immersive experiences for mobile consumption

As video increasingly becomes the medium of choice for consuming content, many advertisers have embraced this shift. Yet adoption has been shockingly slow.

As technology, particularly mobile, continues to evolve, so has the way advertisers must think about video. In discussing video strategy and asset development with our clients, the most common roadblocks stem from two primary concerns—cost of production and fear of loosening their grip on brand standards (i.e., quality control).

But brands must embrace the evolving scope and definition of video as social media consumption continues to dominate.

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