Associated Content Signs On for OpenCalais Ad Tool
Associated Content, a fast growing content Web site which publishes text, photos and video produced by a network of local independent journalists who are paid for their services, has signed on to utilize Thomson Reuters’ OpenCalais to help the site deliver more relevant ads to consumers.
OpenCalais is a tool designed to help Web publishers steer users to more relevant content, either through searches or during the course of a visit to a particular site. The product automatically tags or classifies Web content (typically articles) by using technology, which is designed to understand semantics (the natural language and meaning from a story).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in