Arizona Shootings, Egyptian Protests Drive CNN.com January Traffic

Driven by the Jan. 8 shootings in Tucson, Ariz., and the political turmoil in Egypt, traffic to CNN.com was up 10 percent in January compared with the year-ago month.

The site drew 44 million page views on the day of the shootings, up 48 percent versus typical Saturday traffic, and more than 2.7 million video starts, up 63 percent.

The first three days of the protests in Egypt brought 121 million page views to CNN.com, up 11 percent compared with the prior-four-week average, and 11 million video starts, up 78 percent.

The site’s blog network tallied 116 million page views in January (United States only), a 164 percent leap versus January 2010. The Piers Morgan Tonight blog drew 1.2 million page views in the first week that the show was on the air.

On the social-networking front, CNN’s total of more than 1.7 million Facebook fans leads all news sites, and it added 100,000 fans in January. The news network’s Twitter accounts reached a total of 11 million followers, led by @cnnbrk with 3.7 million. And the CNN YouTube Channel logged more than 1.6 million video starts in January, up 79 percent versus its average for the previous four weeks.