AppsFlyer Announces U.S. General Manager, VP of Sales Hires

Paul Grueber is the company's new U.S. general manager; Sunil Bhagwan is the new vice president of sales, North America.

AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, announced two major U.S. hires today.

Paul Grueber is the company’s new U.S. general manager; Sunil Bhagwan is the new vice president of sales, North America. Both Grueber and Bhagwan will report to AppsFlyer’s San Francisco office, and the company plans to continue hiring staff for other key U.S.-based roles in sales, marketing, customer success and technical support.

Grueber was formerly the vice president of customer success at Upsight, and has also held senior roles at Art.com, MOKO Social Media and Vodafone Australia. He’ll oversee all operations of AppsFlyer’s San Francisco office and the company’s U.S. growth.

Grueber is excited to start with AppsFlyer, he said in a press release:

The mobile attribution market will see tremendous growth over the coming years, and AppsFlyer is uniquely positioned as both a leader and an innovator in the space. Even before joining the company, I had always heard what a great product and a talented team it had, and I’m honored to now be a part of the excitement.

Bhagwan was the head of sales at Criteo. Previously, he was the vp of sales, North America at TagMan. With AppsFlyer, Bhagwan will expand the company’s client roster while hiring and training AppsFlyer’s U.S.-based sales team. He discussed the hire in a press release:

I’m extremely excited about the market leadership that AppsFlyer has demonstrated so far and the enormous opportunity for the company going forward. I look forward to applying my industry experience and expertise to help AppsFlyer maintain its dominance in mobile marketing attribution analytics.