Apple iPad 2 Smart Cover: Simple But Revolutionary & Doesn't Destroy 3rd Party Case Business

Apple announced a new $39 cover (not a case) for their iPad 2 that may create a accessory revolution of its own.

iPad Smart Cover

Apple’s Smart Cover solves a number of interesting issues without killing the third party accessory market. The iPad 2 is a mere third of an inch thick. This is much thinner than the original iPad and thinner than the iPhone 4. The Smart Cover literally only covers the screen. This helps maintain the iPad 2’s thin profile while still providing protection for the screen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in